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Mr. Peanut, formerly Stop Motion but now CGI? You decide.

June 15, 2012

Here we go again. Similar scenarios happened in past …. characters that were originally done using Stop Motion Animation, were then later RE-DONE in CGI. I am speculating one of reasons, perhaps the client who is owner of the copyrighted and/or trademarked characters, putting pressure on the ad agency or studio to create more ambitious and complex scenes under very short production schedule … maybe?? The Stop Motion Mr. Peanut character was originally revived for Christmas 2010, and was sort of a big viral marketing event in which Mr. Peanut would be talking for the first time and voiced by the actor Robert Downey Jr. Later the following year a few more Mr. Peanut stop motion executed ads that I usually saw on the cable TV channels and internet.

So, after a hiatus of Stop Motion version of Mr. Peanut Ads, later the following year around April 2012, a sudden appearance on a few of the cable TV sports channel …. a new supposedly cooler amped-up version of the Planters Peanut, Mr. Peanut, and his ‘Team’ … more busier imagery quick edits … kind following an action adventure theme, and targeting the men audience.  You tell me … Stop Motion (the characters) or CGI? ….

Laika Studios in Portland, Oregon USA created the original stop motion Planter Peanut Ads.  As far as I can tell, they seemed to have stopped doing the stop motion version of the Mr. Peanut ads sometime around  2011. The Laika  website does not show the above, brand new 2012 Mr. Peanut Team Ad on their demo reel. So what am I to conclude? What studio actually did this new AD in which appear to be CGI?  In my brief search, I cannot find the studio credit that did the mouse clicked animated Mr. Peanut Team Ad.  Mysterious … all seems buried & hidden. I can only find Ad Agency, producers, creative director, and others getting the credit but no mention of WHO did the animation.  Even the ad agency, BEING in New York City, seems to have disappeared on the net (I cannot find them). Below will be list of few links for your further exploration. I would like to be wrong that this is NOT CGI.

LINKS: Mr. Peanut gets Manly ‘Makeover’Team, Mr. Peanuts, creditsPlanters Youtube channelLAIKA’s Ad Demo ReelMr Peanut: Making AlejandroIf this is CGI, you may need ‘Alka-Seltzer’‘Yoda vs Darth Maul’ Brisk Ad: Not Stop Motion

Topics: Commercials-Ads-TV-Net, Puppet Animation, Stop Motion | 3 Comments »

3 Responses to “Mr. Peanut, formerly Stop Motion but now CGI? You decide.”

  1. sasquatch says:

    yawn

  2. Dave Hettmer says:

    That didn’t even try to look real. My guess is that was created to run during sports broadcasts. The target audience would be guys who are, shall we say, a bit rough around the edges.

    There was no charm, nothing. Snippets of imagery that evoked action movies, but absolutely no message. Presumably the first in a series, just introducing the characters.

  3. Ron Cole says:

    I did some digging and it seems it was indeed CGI. The company that made it is called ‘PSYOP’ and they don’t seem to waste their time with any dumb old real objects. Here’s a quote from an article I found about another (similar) ad they created…

    “Doing the faces this way gave us the more “realistic” stop motion look we were going for and fixed any UV stretching.”

    Funny thing is, no matter how close they get to looking like real puppets… you can always tell. There’s always that ‘uncanny valley’ little soooooomething that just doesn’t look right or real about it.

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